Performance Marketing Lead

About the role

Watson is looking for a Marketing Operations Specialist to keep our campaigns, tools, and data working in sync. You'll be the person who makes sure marketing runs like a well-oiled machine, from managing our martech stack to reporting on what's actually driving results.

Responsibilities

• Manage and maintain marketing automation platforms and CRM workflows

• Build and monitor campaign performance dashboards

• Coordinate marketing calendars and cross-functional launch timelines

• Maintain data hygiene across marketing systems

• Support budget tracking and reporting for marketing initiatives

• Identify and implement process improvements across the marketing team

What we're looking for

• 2+ years in marketing operations, campaign management, or a related role

• Experience with marketing automation tools (HubSpot, Marketo, or similar)

• Strong analytical skills and comfort working in spreadsheets and dashboards

• Excellent organizational skills and attention to detail

• Ability to work independently in a remote, distributed team

What you'll get

• Fully remote position with flexible hours

• Competitive salary and benefits

• A collaborative, supportive team culture

• Opportunities for growth as Watson scales