Performance Marketing Lead

About the role

Watson is looking for a Performance Marketing Lead to own paid acquisition and turn spend into predictable, efficient growth. You'll manage campaigns end to end and constantly look for ways to improve return on ad spend.

Responsibilities

• Manage and optimize paid campaigns across search and social channels

• Test creatives, audiences, and landing pages to improve performance

• Own budget allocation based on channel performance and ROI

• Track and report on key acquisition metrics

• Partner with content and design on campaign creative

• Identify new channels and growth experiments worth testing

What we're looking for

• 4+ years in performance or paid marketing

• Strong analytical mindset and comfort with campaign data

• Experience managing meaningful ad budgets

• Understanding of marketing funnels and conversion optimization

• Comfortable working independently in a remote role

What you'll get

• Fully remote position with flexible hours

• Competitive salary and benefits

• Ownership over Watson's paid acquisition strategy

• A collaborative, supportive team culture